Saturday, September 15, 2018

Video Literacy Is An Absolute Must For Children


Los Angeles, CA—The future is already here and so many adults have been left in the dirt. They like all of us communicate by voice and in writing.  However technology has given all of us huge megaphones.  The Internet came and so did huge advances in video-making equipment.  While most of us were sleeping, Democracy suddenly came to mass media.  


You no longer had to be rich like William Randolph Hearst who could afford huge printing presses and bought ink by the barrel to get your message out to millions.  David Sarnoff and a handful of others created the radio and television empire, RCA that morphed into NBC.   It took untold billions in equipment for RCA to broadcast moving pictures with sound to their fellow Americans.

That’s all changed now with a computer and as little as $500.00 in equipment anyone can create and broadcast watchable video on the World Wide Web.   That video is far superior to what was routinely broadcast on television 35 years ago.  Video equipment is both a lot cheaper and better than ever before. 

Our children are either hunkered down texting gibberish with their smart phones or worse with those disturbing and violent video games.  Instead they could be learning the art of communicating with the world via their very own created videos.  

Rather than shooting up the school and kids they have problems with using guns they could expose the crummy teachers and school bullies with clever videos.  Video making is raw empowerment and will be for as long as we have Free Speech.  Of course along with that immense power comes responsibility, which our children must eventually learn. 

Soon we will find that people, who are video illiterate, are just as handicapped as those that can neither read nor write.

If you have a child, your absolute duty is to make sure he or she has the skills to read, write, tell coherent stories, photograph, edit and post watchable video.  These are simple and fun disciplines to learn and the satisfaction of creating is what we all want our children to discover. 

Schools are slow to adapt to technology so you’ll have to find other sources to teach your children.  

The modern camera drones are also a great way to introduce your children to the joys and empowerment of video making, editing and posting their creations on the Internet. 

Thursday, September 13, 2018

The Vlogging Minimalist, Just What Are Your Equipment Needs?


Manhattan Beach, CA—I met with my favorite Media Guru, Michael Rosenblum yesterday.  He’s a long time TV producer and founder of TheVJ.com. Michael is giving 30 rookie Video Journalists their hands on training to cover news for Spectrum’s SOCAL-1, 24/7 news startup.  I suspect there’s no doubt that this offering will shake up the L.A. news market in a big way.  

Gone at SOCAL News1 are the news crews and the obscenely expensive TV gear.  The news stories will either work or fail through the individual efforts of these hand picked youngsters.  These lucky VJ’s will be seen by all manner of agents, producers and TV network decision makers. Those talented ones, that shine will have unlimited opportunities.  

Spectrum has already done the same thing in NYC and this concept is spreading over the nation. Traditional TV new is in a death spiral over their insane fear of making the slightest changes in format or style. Frankly people have flocked to YouTube because their content is a huge departure into a new world of wonderful technology and real eye candy.

Storytelling today is enhanced with wonderful inexpensive user-friendly cameras, audio equipment, editing software and even drones!  The Mainstream broadcast media and their overpaid news managers are being left behind in the dirt.   

Vloggers like me will only have success if I post great content and promote it daily.  That’s easier said than done.  If I do that, I demand compensation now, not after six months or a year.   My rent does not pay itself.  I won’t be one of the dozens of YouTube multi-millionaires anytime soon.  I will however be ready for the right opportunity.

The skills and abilities to vlog about whatever you like is beyond empowering!  You can use a vlog to promote yourself, business, hobby or political ambitions.  You can report news items you come across and so much more.  

You must begin with the basics of good writing and storytelling abilities.  You must snag your viewers right away with interesting video or you’re toast.  When they leave they will not return.  

You can easily spend $25K on vlogging equipment.  I have what I need but I still want a lot more.  Then there is that significant issue of lugging all that expensive crap around as you travel.  I say go light!

Your editing suite can be as simple as a quiet place to use the incredibly powerful iMovie app on your cell phone or iPad.  Using Final Cut Pro X on a laptop gives you more options but you can get very pleasing results with iMovie.  

I like using GoPro cameras because of the versatility of the cameras and the high quality images.  I may need my cell phone as a communication device so having the GoPro is a plus.  

As for audio your iPhone or GoPro cameras can disappoint especially beyond let's say, six feet.  I now use Zoom brand recorders to capture audio especially for interviewing subjects.  I’ve not been using my expensive wireless microphones because they are less reliable than the simple Zoom recorders.  Quality wireless microphones cost a bundle more than the terrific Zoom recorders. 

I have one word to say about audio, redundancy.  Better to have more sources than less. 

Let me make this clear, if you’re lucky enough to be around a really important news happening and you’ve got viewable video documentation, you can demand as much as $100K for a one minute video.   

VJ training can be obtained on line at Michael Rosenblum’s TheVJ.com or you can attend his class in NYC or the UK.  

Be empowered and let the world see what you create!

My Minimalist vlogger kit is lightweight, easy for travel and a lifesaver.  The best camera is always the one you have with you.  
The list as pictured above:
iPhone
iPad
DJI Mavic Pro Drone
Zoom Hn4 microphone recorder
Zoom Field Recorder 1
Lav mic
Zoom Shotgun mic capsule for use with Field Recorder 1
Earphones
Cables
batteries

Below is a fun GoPro vlog I did during a trip to Chicago last February: