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Showing posts with the label Star-Ledger of Newark

Traditional Media Can’t Seem To Reinvent Itself For Survival

Newark, New Jersey -- New Jersey’s biggest newspaper, The Star-Ledger of Newark that also boasted being one of the nation’s largest is preparing to jettison 167 workers including 40 newsroom staffers.  This paper attempted to transition into the Internet age with a website and addition of video reports. Obviously the problems with the newspaper’s bottom line were not cured.   Traditional media as we knew it is on life support everywhere in the world.   Broadcasters and newspapers have billions invested in presses and broadcasting equipment that has become a stone around their necks.   Anyone can acquire adequate equipment for a few thousand dollars to send quality pre-packaged or live video around the world.   Our new large television screens are rapidly making the transition to bring us web content along with traditional broadcast equipment.   It’s only a matter of time before TV broadcasting towers come down everywhere.   Cable providers a...