Chicago, IL —The newsstand racks here like everywhere are starting to vanish. The IPad or Kindle Fire has already replaced our morning newspaper. The new devices use text, photographs, audio and video. Broadband Internet is everywhere so publishers cannot afford not to begin adding significant amounts of video programing to their websites. Print media was a one trick pony that has not been staying on the technology curve to keep their readers who are suddenly an audience. The early forays into video were boring and hard to watch because print reporters were reading their stories to a camera. The right way is to get the video along with sound bites from newsmakers and mix in some narration. It’s far less complicated than it sounds. Crisp clean video with great audio moves the story along. I should be ashamed that I’m too lazy to do this story only in print. Of course I’m not being paid for my time or I’d be delighted to do so. Print media has come over to the web the printing p...

Chicago, IL —It took a huge investment to experiment with television when it was invented in the early 1950s. What eventually evolved is amazing. Today we have color, wide screen and high definition video that's nothing short of incredible. None of us can escape the lush rich video screens that are absolutely everywhere. The tools to make quality content are incredibly inexpensive today. It takes little effort these days to make watchable content. Incredible empowerment exists to get your message, product or story out to a worldwide audience. It pays to use the new high quality equipment that available and learn how to captivate your audience with quality content. Google and the other search engines do a great job of directing people to your content by subject matter. You can sell a service, product or anything at all and the cost for the Internet space is free. Any business that’s not taking full advantage of the ability to put video content up as a marketing tool is losin...