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Showing posts with the label Advertising gun gear

Advertising for your favorite firearms and gun rights organizations is not just a bad idea—it’s an outright tactical mistake.

As a young cop, I quickly developed a deep respect for firearms, gravitating toward trusted brands like HK, Smith & Wesson, Sig, and, of course, Glock. These modern weapons are precision-engineered tools of defense, and in the hands of a well-trained individual, they can mean the difference between life and death. Naturally, firearm manufacturers saw an opportunity to expand their presence, rolling out branded gear—hats, jackets, and all manner of apparel—allowing gun owners to showcase their loyalty. And while I have no issue seeing someone sporting their favorite brand at a range or training facility, wearing that kind of gear in public is a dangerous liability. From a tactical standpoint, it’s a flashing neon sign to criminals. It tells them that you may be carrying a firearm—making you an instant target. A desperate or violent criminal might see you as a challenge, a prize to be won by taking your weapon or testing your resolve. The second you advertise, you surrender your tact...